n May 1996 David Rio of San Francisco, CA began marketing a line of specialty tea, coffee and accessories through an all-Japanese language catalog to Japan. Initially, we planned to market our Elephant Vanilla chai in Japan only, but soon after its release, domestic demand from both individuals and wholesalers led us to offer David Rio Chai in the US as well. David Rio also offers a line of distinctive, fine loose leaf teas which focus on green teas and unique Japanese teas. Within only a few months of its introduction, the line captured two awards including first place in the American Tasting Institutes category award for best loose-leaf tea and the SCAA (Specialty Coffee Association of America) first place award for best packaging and presentation at its 1999 annual convention.
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