Udi Baron, our founder, grew up on a farm in Israel, surrounded from a very early age by fresh, naturally-grown foods. Among other things, this experience instilled in Udi a keen appreciation for the highest-quality, great-tasting foods, which is why he has always loved finding, making, and sharing great food with others. The common ingredient in each one of our family of food businesses is fresh, flavorful, all-natural foods'foods made with joy that are a joy to eat.
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